Via Colori Houston offers various sponsorship opportunities depending on your interests and budget:

Major Sponsorships

Supporting Sponsorships

In-Kind, Media and Custom Sponsorships

Square Sponsorships

By the Numbers

• 30,000 Attendees

• 10,235,496 impressions

• 259 Artists

• 98% of our attendees plans to return this year

• 20 Musical Acts

• 64% female, 36% male

• 14 Food Trucks and Bar Areas

• Over half of the attendees are between 25-39 years old

• 8 Parties and Mini-Events

• Average household income: $82,000

• $400,000 raised last year

• 42% Anglo, 41% Hispanic, 11% African American, 6% Asian

The Center for Hearing and Speech works hard to ensure all sponsors have a solid return on their investment. Via Colori offers a wide range of sponsorship opportunities and can tailor a sponsorship to meet your company’s marketing and community goals. Sponsorship benefits include corporate visibility, employee engagement, and a vehicle to promote your brand through a fantastic, free art event.  

Square_2.jpg Square_1.jpg

Major Sponsorships ($10,000+)

All major sponsorships include naming rights, branding, acknowledgment in a square by a professional artist, social media, logo inclusion in marketing materials, VIP access, complimentary parking, and festival passes for employees.

• Presenting Sponsor $50,000 (one available)

  • Receive prominent recognition as the Presenting Sponsor in promotions and signage

• Family Zone $10,000 (one available)

  • Receive naming rights to this popular destination with free fun activities and family-fun stage performances.

• Neighborhood $10,000 (three available)

  • Receive naming rights to one of the three streets of artwork surrounding City Hall.

• VIP Lounge $10,000 (one available)

  • Receive naming rights to this popular destination for all VIPs and sponsors.

• Tent Sponsor $10,000

  • Choose from a variety of festival tents to sponsor, like our Artist Village or
    Social Media Hub. Additional branding opportunities included.

• Custom Sponsorship (Varies)

  • Exclusive sponsorship of your product
    at the festival. Includes product sampling and customized activation.

For complete details, see the 2018 Sponsorship Proposal.

Supporting Sponsorships ($2,500 - $7,500) 

• Entrance Sponsor $7,500

  • Includes logo inclusion on entrance signage and a booth.

• Activity ($5,000+)

  • Let our creative team work with you to come up with a unique activity during the festival.

• Piazza ($5,000)

  •  Large flag signage at the festival.

• Amici ($2,500)

  • Become a friend of the festival and receive logo inclusion in the festival program.

• Booth ($2,500)

  • Receive booth space at the festival. Tent and signage can be provided for an additional cost.

Square Sponsorships

• 3D ($2,500)

  •  Sponsor a 3D artist for your square

• 10’x10’ Square ($1,500)

• 6’x6’ Square ($1,000)

• 4’x4’ Square (Individual sponsors only — $500)

Sponsor benefits:

Your sponsorship is valuable to us, but it also provides true value to your company. Increase your visibility as thousands of attendees see your company name adjacent to your sponsored square, network with colleagues and fellow sponsors at the VIP Tent, and promote your participation to your employees as a free, family activity to enjoy together. 

  • Artistic representation in a square (or you can provide your own artist!)
  • Name and recognition alongside square
  • VIP Venue Access all weekend with complimentary parking
  • Invitation to VIP Sponsor Party Saturday
  • Volunteer opportunities
  • One color photograph of your sponsored street painting 


Check out the complete 2018 Sponsorship Proposal

2018 Sponsorship Mail-In Form 




Interested in hearing more? Please complete this Sponsorship Interest Form  and a Via Colori team member will contact you!