Enhance your Via Colori experience with the exclusive VIP Lounge.



The VIP Lounge at Via Colori features VIP-only bars pouring beer, wine and specialty cocktails all weekend long, catered food, shaded seating, private Main Stage viewing and and admission into six fun-filled mini-events.


VIP Lounge admission is $40 and includes general admission (a $10 value).

  Buy Tickets

100% of ticket sales benefit The Center for Hearing and Speech,
a local non-profit that serves children with hearing loss.


2017 VIP Lounge Events



10 A.M. - Noon

Aloha! A Retro Luau

  • A 50’s style tiki-inspired lounge event
  • Coffee by Katz Coffee
  • KIND Healthy Snacks providing pressed tropical fruit KIND bars
  • Featuring a classic Road Map Strategy cocktail courtesy of Rumhaven
  • Hawaiian-inspired breakfast
  • Leis available
  • Luau dancers!

10 A.M. - Noon

The Breakfast Club presented by Barefoot, Wine, Bubbly & Refreshers

  • An 80s-style yoga lesson with Black Swan Yoga Houston to get you rocking and rolling.
  • A cereal bar full of 80s favorites, grab a bowl and get nostalgic for Sunday mornings again!
  • Featuring Mimosas by Barefoot
  • An 80s themed photo booth!

1 - 2 P.M.

Mad Menu: A 60s Cocktail Party presented by Kendra Scott

  • A charcuterie board provided by Murray's courtesy of Kroger
  • A classic Sidecar cocktail with E&J Brandy VS
  • Wine provided by William Hill
  • Silhouette artist to do Mad-Men style portraits
  • Raffle with Kendra Scott
  • Décor provided by Kendra Scott 

1 - 2:30 P.M.

The Like, Totally Awesome 90s Pub Quiz

  • 90s Trivia with Live Trivia
  • Inspired cocktails presented by New Amsterdam Vodka
  • The start of the game will begin at 1 PM SHARP! So please arrive before then to register with your team and to pick up your materials. 

3 - 5 P.M.

Saturday Afternoon Fever

  • Featuring a sparkling brandy punch courtesy of E&J Peach Brandy
  • Barefoot Refreshers
  • A Photobooth!
  • Feather boas to keep you boogeying!

3 - 5 P.M.

The Future's so Bright presented by Stella Artois

  • Starry dessert bar courtesy of My Sweet Heaven
  • Beer tasting with Stella Artois
  • A Time Capsule (take a picture and write a note for our time capsule!) We’ll post the best/funniest predictions for the future on our FB page next year.
  • Activation/decor by BBVA Compass
  • A Futuristic Samsung activation

2017 Sponsor Hospitality

  • Karbach, Stella Artois, William Hill Wines, and cocktails provided by New Amsterdam Vodka
  • Also includes Katz Coffee, Topo Chico, and water
  • Candy Bar courtesy of Kroger
  • KIND Healthy Snacks Cart

Sponsor Pop-Up Events:

Coffee Camp with Katz Coffee
-Coffee tasting
-Coffee production tutorial
Saturday from 10am-12pm

A Scotch tasting courtesy of Dalmore
Saturday from 3pm-5pm

Makeup & Mimosas with Kendra Scott & Barefoot Wine, Refreshers & Bubbly
- Mimosas courtesy of Barefoot
- Special discounts on KS jewelry
Sunday from 10am-12pm

A Wine Tasting with William Hill Estate Winery
Sunday from 3pm-5pm