Enhance your Via Colori experience with the exclusive VIP Lounge.

VIP Lounge admission is $40. Tickets include general admission (a $10 value), lounge access, complimentary food and drinks, and admission into these fun-filled mini-events.


Check back soon for more details on our 2017 VIP Lounge events and to purchase tickets!


100% of ticket sales benefit The Center for Hearing and Speech,
a local non-profit that serves children with hearing loss.

 2016 VIP Lounge Events




Before the hustle and bustle of Via Colori begins, we ask you to come relax in our exotic, resort-style lounge featuring an African Coffee Tasting with Starbucks and a KIND granola and yogurt bar. 


Kick start your day the right way with some stretching and reflection with Black Swan Yoga. (Don't forget to bring your mat!) Afterward, enjoy some mimosas and pastries from Starbucks or a delicious Kombucha drink from Kickin' Kombucha, while getting a complimentary henna tattoo from Blissful Henna.


Join us as we honor our friend and former Event Manager, Lisa Benitez, and sip on cocktails and enjoy a fun (and fashionable) activity!



Is there a better combination? Enjoy some Tex-Mex and margaritas while competing in a trivia game hosted by Geeks Who Drink, as well as some delicious tequila from Dulce Vida! There will be prizes for the winning team and best team name, so bring your A game!


Join us as we transport to Cuba ande enjoy classic Cuban cocktails with the debut of Bacardi's new Havana Club Rum, while enjoying some latin-inspired bites and entertainment from Strictly Street Salsa!


As a "thank you" for joining us again this year at Via Colori, we would like to invite you to learn some Thanksgiving cooking tips from Kroger with Chef Jorge, along with a wine tasting hosted by Kroger’s hailed Sommelier, Jaime, to ensure you are serving the very best to your guests this Holiday season! 


With your lounge ticket, you will be entered to win access to the Starry Night event hosted by Stella Artois


Starry Night with Stella Artois, presented by Stella Artois      6 - 8 P.M.

By purchasing a VIP Lounge ticket, you will be entered to win access to an exclusive after-hours festival event inside City Hall. Master beer sommelier, Trevor Cope, and Kroger’s acclaimed chef Jorge Miranda will treat you to beer and international cuisine pairings sure to delight all appetites. Jewelry from Kendra Scott's new winter collection will be on display and signature pieces will be awarded to guests throughout the evening.